There is no beauty in the finest cloth if it makes hunger and unhappiness. – Mahatma Gandhi

Like in any profession, fair wages, safety and respect must never be an optional add-on. So the first step to being a conscious customer, is to ask the who and the why before committing to a purchase. As we have so much power to change the world and the common perspective by just being careful in what we buy.

If you are looking for a quick rule of thumb, a fashion piece should have been made ethically by people who are paid fairly and treated with respect, out of sustainable material that are kind to the people and to the environment. Shop Slow. Choose well and Make it last.