Our Story

RŪPAHAUS began in 2016 with a growing awareness that clothing had lost its sense of permanence. Pieces came and went quickly, and clothing made with care and worth keeping had become rare.

In response, Stephanie began a small, hands-on pilot project. By slowing the process down and working through traditional textile methods, we explored how clothing could be made for modern life without sacrificing quality, intention, or longevity. When Adeline and Nathascha joined the business, the project evolved into a family-led practice rooted in collaboration, respect for craft, and thoughtful production.

— shaping what RŪPAHAUS is today and guiding every decision we make.

Growing up across Indonesia, Australia, and Germany shaped our understanding of how cultures meet and influence one another.

Rather than blending cultures into a single aesthetic, RŪPAHAUS creates space for them to sit alongside one another. The brand exists as a bridge between these worlds — bringing Indonesian textile heritage into conversation with the simplicity and ease of modern everyday clothing.

Where heritage and modern life meet, and where tradition is treated as something living, not fixed.

Each piece reflects this meeting: shaped by hand, guided by nature, and grounded in place.

Our relationships with artisans guide every textile we use. They spin fibres, extract plant dyes, and weave patterns shaped by regional heritage and lived experience.

The long-term partnership with artisan communities and small ateliers across Indonesia is shaped by shared decision-making, continuity, and mutual respect.

These relationships turn thoughtfully crafted textiles into garments that feel effortless, comfortable, and suited to modern wardrobes.

Each textile carries its own identity.

Colour derived from local plants. Motifs formed on traditional looms. Textures shaped slowly over days or weeks of weaving. These details give RŪPAHAUS pieces their depth, character, and quiet individuality.

Variation is something we value — evidence of time, hand, and place woven into every piece.

Modern clothing often prioritises immediacy over longevity — pieces that look good briefly, but don’t stay with us. We wanted to create something different.

Our pieces are designed with comfort, versatility and longevity in mind — breathable natural fibres, clean lines, soft movement, and seasonless wear — so they can move easily through everyday life.

Each RŪPA piece is made to be worn, lived in, and kept — clothing that grows more familiar over time, carrying memory, care, and use as it moves through everyday life.

/ru·pa/ means form in Sanskrit. Across many Indonesian languages, rupa refers to the visible and tangible world — both the human body and the materials that surround us. As form, rupa is understood through four elements: earth, water, fire, and air — experienced through our senses and shaped by time, place, and use.

[haʊs], meaning house in German, represents a shared space. It is a place of gathering and exchange — an intermediary that brings people, materials, and traditions together. At RŪPAHAUS, it reflects our role as a platform for collaboration, where cultures meet and craft is shaped with care.