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PRIVACY POLICY

RŪPAHAUS (ABN 99 562 877 099) (“RŪPAHAUS”, “we”, “our” or “us”) operates rupahaus.com (the “Site”), where we offer women’s and men’s apparel and accessories.

This Privacy Policy describes how we collect, use, and safeguard your personal information when you visit our Site, make a purchase, or engage with our communications, including email and SMS.

Personal Information We Collect

When you interact with RŪPAHAUS, we collect personal information necessary to provide our products, services, and communications in a considered and respectful way.

Information You Provide to Us

When you make a purchase, attempt to make a purchase, create an account, sign up for updates, or otherwise engage with us, we may collect:

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment information (including credit card details or registered accounts with third-party payment providers such as Afterpay, Klarna, and PayPal)

We refer to this information as “Order Information.”

Device & Usage Information

When you visit the Site, we may automatically collect certain information, including:

  • IP address
  • Browser type
  • Time zone
  • Cookies and site interaction data

We refer to this as “Device Information.”

SMS Marketing & Mobile Data

If you choose to opt in to receive SMS communications from RŪPAHAUS, we collect and use your mobile phone number and related interaction data solely for the purposes outlined below.

How We Use SMS Data

If you have provided consent, we may use your phone number to:

  • Send order confirmations or service-related messages
  • Share updates about collections, products, or availability
  • Send promotional messages, where permitted by law
  • Deliver abandoned cart reminders, where applicable

Consent to receive SMS messages is not a condition of purchase.

Abandoned Cart Messages

RŪPAHAUS’s website uses cookies and similar technologies to keep track of items you place in your shopping cart, including when a cart has been abandoned. This information may be used to determine when to send cart reminder messages via SMS, where you have explicitly opted in to receive such communications.

Refer to the Mobile Terms of Service for more details.

Usage of Personal Information

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you, including via email or SMS where you have provided consent;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, including SMS consent, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (such as generating analytics on our customers’ browsing and interacting behaviours, and to assess the success of our marketing and advertising campaigns).

RŪPAHAUS’s website uses cookies and similar technologies to keep track of items you place in your shopping cart, including when a cart has been abandoned. This information may be used to determine when to send cart reminder messages via SMS, where you have explicitly opted in to receive such communications.

Sharing your Personal Information

We share your Personal Information with trusted third parties only where necessary to operate our business and deliver our services.

This includes:

  • Shopify, which powers our online store. Refer to https://www.shopify.com/legal/privacy.
  • Klaviyo, for email and SMS communications
  • Google Analytics, to understand how visitors use our Site. Refer to https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We do not sell or trade your personal information.

SMS-Specific Data Protection

Text messaging originator opt-in data and consent information will not be shared, sold, or disclosed to any third parties, except as required to provide messaging services or comply with legal obligations.

Your Rights
Australian Residents

Under the Privacy Act 1988 (Cth), you have the right to access, correct, or request deletion of your personal information.

European & International Residents

If you are located in the European Economic Area or another jurisdiction with similar data protection laws, you may have additional rights, including the right to:

  • Access your personal information
  • Request correction or deletion
  • Withdraw consent for marketing communications

To exercise any of these rights, please contact us using the details below.

Opting Out of Communications

You may opt out of:

  • Email marketing by using the unsubscribe link in our emails
  • SMS marketing by replying STOP to any message or following the instructions provided

Service-related messages (such as order confirmations) may still be sent where necessary.

Data Retention

We retain Order Information for our records unless and until you request its deletion, or as required to meet legal and accounting obligations.

Do Not Track

Please note that we do not alter our Site’s data collection practices when we see a Do Not Track signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, or legal requirements. Updates will be posted on this page.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at customercare@rupahaus.com or by mail using the details provided below: 

RŪPAHAUS 
[Re: Privacy Compliance Officer] 
RŪPAHAUS, PO BOX 1082, Booragoon WA 6954, Australia