Eco-conscious, timeless clothing with stories interlaced into every thread. Effortless style, vibrant hues
Where quality reigns supreme without costing the earth. Naturally hand-dyed, ethically handmade
Weave yourself in the beauty of ethical fashion, where every choice is a statement, and every piece is a celebration of vibrant, sustainable living.
As Seen In
Your clothing is so beautiful! Love the modern shapes and patterns. So happy to have found you all, keep up the amazing work and thank you for helping make fashion fair!!!! 🙌🏻
I love wearing RŪPA because of its playful designs, its philosophy and values behind the brand. The length this brand goes through to deliver such high quality and thoughtfully made products are always something I highly appreciate, and the founder of RŪPA is also someone I found very inspiring. Kudos on making such beautiful products!
Who said clothes that make you feel beautiful can't also be for adventuring? I love how my RŪPAHAUS pieces do exactly that!
The fabric is so wonderful, and your immaculate and thoughtful presentation and messages were a delight to unwrap!
I would like to send a big thank you to all the RUPAHAUS team/artisans. The items i received were of a high quality and presented in a thoughtful considered manner. I look forward with interest to see more of your unique products as your business grows.
I am in love. With the wrap, the fabric, the pattern, the colour and the shape. It reminds me of my mom when I was little - it was summer, we went to the beach and it was such sweet memories.
Absolutely adore this consciously crafted clothing made with love from natural materials. It's all about embracing the natural frequency of cotton fibre for a boost in your own energy. It's one of my favourite dresses!
Ethically Made
We create our own fully transparent ethical and sustainable supply chain. By sourcing everything ourselves, every step is traceable to the details and we are accountable for every choice we make.
Fair Trade
We work with independent entities of artisans; and the price set includes remuneration 6 times above the legal minimum wage required in their respective cities; which is 6 times greater than the recommended living wage. Learn more here
Natural Materials
RUPA pieces are made from 100% responsibly and organically planted non-GMO raw cotton; natural plant-based dyes and mineral mordants; and naturally/responsibly-sourced haberdasheries; and delivered in completely plastic-free and compostable packaging. Learn more here.
Circular Design
We run small batch productions. Any unused yarns are reused, re-dyed and re-spun for our subsequent collection. As part of our in house upcycling – re:RŪPA – we reintegrate fabric offcuts to into our production cycles. Learn more here
Ethically Made
We create our own fully transparent ethical and sustainable supply chain. By sourcing everything ourselves, every step is traceable to the details and we are accountable for every choice we make.
Fair Trade
We work with independent entities of artisans; and the price set includes remuneration 6 times above the legal minimum wage required in their respective cities; which is 6 times greater than the recommended living wage. Learn more here
Natural Materials
RUPA pieces are made from 100% responsibly and organically planted non-GMO raw cotton; natural plant-based dyes and mineral mordants; and naturally/responsibly-sourced haberdasheries; and delivered in completely plastic-free and compostable packaging. Learn more here.
Circular Design
We run small batch productions. Any unused yarns are reused, re-dyed and re-spun for our subsequent collection. As part of our in house upcycling – re:RŪPA – we reintegrate fabric offcuts to into our production cycles. Learn more here