The Shift Sale is our alternative to Black Friday. It runs from 7am on Friday 13 to midnight on Monday 23 November, Perth time. Every piece of clothing on our site is in it, along with some of our woven textiles, each priced by how much we have left. Candles and ceramics stay at full price. We're doing it because, by the end of this year, RŪPAHAUS is closing its womenswear chapter and moving into homewares. Before that chapter closes, we wanted more people to be able to own a piece of it. There are no codes and no countdown clock.
We've never done Black Friday
In all the years we've been making clothes, we've never taken part in Black Friday. Not once. The last week of November has always been loud enough without us, and our cloth was never made to move quickly.
This year is different for one reason. We're closing a chapter, and we'd rather the pieces that are left go to people who'll wear them than sit on a shelf. So we moved our sale off the usual weekend, gave it a different name, and gave it a reason.
Why the womenswear chapter is closing
Closing womenswear wasn't a decision we made lightly. It came after a long time talking it through.
The world has shifted a lot in the last few years, and fashion has shifted with it. Living costs have gone up almost everywhere, and people's priorities have changed. Most of us are buying fewer clothes, and that's a fair response to the times.
We've never wanted to make more than people want. Weaving, dyeing and cutting garments for demand that isn't there would go against the reason RŪPAHAUS exists. So rather than keep producing womenswear out of habit, we're putting the cloth, and the people who make it, into things that fit the way people live now.
It isn't a goodbye to the cloth. The womenswear we have left carries the same work it always did. The plant dyes come from Ibu Sukinah in Central Java, who prepares them from bark, roots and leaves. The striped cloth is woven on pedal looms by Mbak Ratmi's collective in Klaten. The batik is hand-painted before the cloth is ever cut. You can read more about the plant dyes and natural fibres behind them.
Why it's called the Shift Sale
Because that's what's happening: the shop is shifting. From womenswear to homewares, from garments to the RŪPA x Sisa Studio tea towels, mitts and baby textiles cut from our own offcuts, and to Bulb & Scallions, our first kids clothing label. The sale is the moment in between.
How we priced it
There's no flat discount. Each piece is priced by how much of it is left. Most of our womenswear was made in short runs. A Lorek stripe ends when its roll does, and some styles are already down to a size or two. The less we have of something, the further it comes down. Some pieces are barely marked down. Some are a long way off full price.
We're not listing which is which. You'll see each piece's own price when you look, and nothing is raised beforehand so it can be marked down.
How to shop it
We're running a sale because a chapter is closing. What we don't want is a frenzy. Black Friday is built to make you decide fast. The Shift Sale is eleven days, run at a walking pace.
If a piece is one you'd reach for every week, we'd love it to go to you. If you're not sure, leave it. We'd rather it went to someone who'll wear it for years than sat at the back of a wardrobe. If you'd like to think in terms of what a piece costs you over the years you wear it, our post on cost per wear does the maths.
What happens after
When the Shift Sale ends, a small selection comes with us to the Fremantle Arts Centre Christmas Bazaar on 4–6 December, where we're taking part at Stall 26. After that, the womenswear comes off our website, and what's left will only be found through our stockists.
Frequently Asked Questions
What is the Shift Sale? The Shift Sale is RŪPAHAUS's alternative to Black Friday: a sale on every piece of clothing on the RŪPAHAUS website, from 7am AWST on Friday 13 to midnight AWST on Monday 23 November 2026, priced by how much stock is left of each piece. Candles and ceramics stay at full price.
When does the Shift Sale start and end? It starts at 7am AWST on Friday 13 November and ends at midnight AWST on Monday 23 November 2026.
Why are pieces discounted by different amounts? Each piece is priced by how much of it is left. The less stock there is of a piece, the bigger the discount. There's no flat percentage across the shop.
Do I need a discount code for the Shift Sale? No. Shift Sale prices show automatically on the website. There are no codes and no spend-more-save-more offers.
Is RŪPAHAUS stopping womenswear? Yes. RŪPAHAUS is closing its womenswear chapter by the end of 2026 and moving into homewares, starting with RŪPA x Sisa Studio home textiles and the Bulb & Scallions kids label, both launching at the Fremantle Arts Centre Christmas Bazaar on 4–6 December.
What happens to RŪPAHAUS womenswear after the Shift Sale? A small selection goes to the Fremantle Arts Centre Christmas Bazaar on 4–6 December. After that, womenswear is removed from the RŪPAHAUS website and is only sold through RŪPAHAUS stockists.
If there's a piece you've had your eye on for a while, the Shift Sale is open until Monday night. Otherwise, come and see what replaces it at Stall 26 in December.
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