PayPal Afterpay

RŪPA Journal

Explore the RUPA Journal — your go-to source for stories on sustainable living, ethical fashion, and artisan craftsmanship. Dive into behind-the-scenes insights, conscious lifestyle tips, and the journey of naturally hand-dyed textiles. Stay inspired and connected with our community of makers and changemakers.

RŪPA Pillar
Natural vs Synthetic Fabrics: What Actually Matters?

Natural vs Synthetic Fabrics: What Actually Matters?

Natural and synthetic fabrics behave differently in clothing. This guide explains how fibre choice affects breathability, comfort, durability, and garment longevity.

Read article →about Natural vs Synthetic Fabrics: What Actually Matters?

RŪPA Pillar
The True Cost Per Wear: Why Repetition Is Sustainable

The True Cost Per Wear: Why Repetition Is Sustainable

Cost per wear shifts the focus from price to longevity. Learn how to calculate clothing value based on repetition, durability, and long-term wardrobe use.

Read article →about The True Cost Per Wear: Why Repetition Is Sustainable

RŪPA Pillar
How Many Clothes Do You Really Need? A Real-Life Wardrobe Audit

How Many Clothes Do You Really Need? A Real-Life Wardrobe Audit

How many clothes do you actually need? This practical wardrobe audit helps you evaluate repetition, climate, lifestyle, and fibre comfort to build a wardrobe that works in real life.

Read article →about How Many Clothes Do You Really Need? A Real-Life Wardrobe Audit

RŪPATalk - Ethical Fashion
Why is ethical and sustainable fashion more expensive?

Why is ethical and sustainable fashion more expensive?

Composed by Adeline Chandra / Images courtesy of RŪPAHAUS unless state otherwise. You've read and heard about it, and now you are ready to start your ethical and sustainable wardrobe - but only to find that your wallet doesn't necessarily...

Read article →about Why is ethical and sustainable fashion more expensive?

In-Hāus Dialogue
In-Hāus Dialogue with Liz Hermann

In-Hāus Dialogue with Liz Hermann

Composed by Adeline Chandra / Images courtesy of Danii Forde & Elizabeth Hermann 'twas one cold winter evening; between the hustle and bustle of bumping in for Melbourne's hottest pop-up market - The Finders Keepers; we stumbled upon Liz' jewellery...

Read article →about In-Hāus Dialogue with Liz Hermann

Care GuideNatural Dyes
How to Care for Naturally Dyed Fabrics

How to Care for Naturally Dyed Fabrics

Composed by Adeline Chandra / Images of RŪPAHAUS — Updated March 2026 Naturally dyed clothing needs a little more consideration than synthetic alternatives — but the care itself is simple.  Cold or hand wash, gentle detergent, air dry flat or...

Read article →about How to Care for Naturally Dyed Fabrics

In-Hāus Dialogue
In-Hāus Dialogue with Kate Hall

In-Hāus Dialogue with Kate Hall

Composed by Adeline Chandra / Images courtesy of EthicallyKate Being an ethical / sustainable blogger is one thing, but being an ethical / sustainable living inspiration is a whole new ball game. We met Kate Hall from EthicallyKate for the very...

Read article →about In-Hāus Dialogue with Kate Hall

In-Hāus Dialogue
In-Hāus Dialogue with Brittanie Dreghorn

In-Hāus Dialogue with Brittanie Dreghorn

  Composed by Adeline Chandra / Images courtesy of Britt's List Britt's List and us? - we go way back to the the early years of RŪPAHAUS. I still vividly remember the delight when the RŪPA team found the article...

Read article →about In-Hāus Dialogue with Brittanie Dreghorn

In-Hāus Dialogue
In-Hāus Dialogue with the trio RŪPAHAUS sisters

In-Hāus Dialogue with the trio RŪPAHAUS sisters

To mark RŪPAHAUS 4th year in running, the RŪPA sisters shared about what it's like to be a part of the team, and what does running an ethical and sustainable brand mean to each of them.  The three very different and yet very alike...

Read article →about In-Hāus Dialogue with the trio RŪPAHAUS sisters